A stronger engine inside the sportsbook you already run
SportsBookBuilder fits into your existing systems and makes the product you have faster, better and more stable. Your front end, your players and your teams stay. The engine underneath changes.
Stable first. Flexible second.
Errors and downtime are the reason operators leave a platform. SportsBookBuilder is proven by time and stays fault-tolerant under load, so the day of the big match runs like any other day.
Proven by time
15+ years of continuous development and live operation behind every module.
Fault-tolerant under load
Built to keep taking bets at peak: 15,000+ bets per second.
A certified core
Betradar gold certified: bet acceptance and settlement run like clockwork.
99.9%
Platform availability. Three nines, so your sportsbook is open when your players are.
Built into your stack, not instead of it.
The engine connects to the systems you already rely on through open integrations. You keep what works and replace only what holds the product back.
What stays
- Your front end and player journeys
- Player accounts and balances
- Payments, PAM, KYC and compliance
- Your traders and risk managers
What gets better
- Bet acceptance and settlement
- Stability under peak load
- Bet types, Bet Builder, Cash Out
- Limits, rules and trading workflows
- Speed of every change you ask for
Several feeds in. One sportsbook out.
The leading data feeds are already integrated and run together seamlessly. Your traders and your players never have to think about where an event, a price or a result came from. The system shows it all as if it arrived from a single source.
- Betradar
- BetGenius
- ExeFeed
- Esports feeds
- One unified source
A new engine underneath.
Switch to a more powerful betting engine while keeping the experience your customers already know. Your customers see the same sportsbook. You operate on a more flexible and future-proof one.
-
01Front-end parityWe reproduce your design pixel-perfectly.
-
02Account and balance migrationEvery player moves over with their funds.
-
03Preserved player flowsFamiliar journeys work exactly as before.
-
04Controlled transitionThe cutover is planned around continuity.
Not boxed. Not one-off custom.
Most platforms force operators to choose between speed and flexibility. We remove the trade-off. SportsBookBuilder is an orchestrator that already holds a large library of ready-made modules, built and proven over 15+ years. We assemble the ones you need into a serious solution around the operation you already run, and we do it fast.
- As fast to deploy as turnkey platforms.
- As flexible as custom development.
- As powerful as top-tier enterprise systems.
The control your teams actually need.
We do not replace your traders or risk managers. They know how to run the book. We give them the engine and tooling to run it better — without a vendor-driven operating model.
Betting engine
Modern sportsbook experiences across pre-match and live betting, with advanced bet types, Bet Builder and partial Cash Out.
Trading and risk
Advanced bet types, complex configurations, flexible limits and rules, workflows and deep internal tooling — built for your trading and risk teams.
CRM and engagement
CRM, Bonus Engine and marketing campaigns that turn sportsbook signals into relevant player journeys.
Open integrations
Connect odds, payments, PAM, KYC, compliance, CRM, casino content and the systems you already rely on.
For operators who already know what they want.
Medium and large operators with a running business, who have outgrown what their current platform lets them do.
- You operate in multiple markets
- You have an existing player base
- You have a retail or online presence
- You run your own trading and risk teams
Online, retail, in the same flow.
One player account. One operating model. More continuity for players and more visibility for operators.
- Mobile
- Desktop
- Tablet
- Retail
- Self-service terminals
- Cash desk
Add casino on your terms.
Extend your sportsbook operation with a complete casino engine and a deep provider ecosystem. Activate selected providers quickly — or bring your own commercial agreement and connect the content portfolio that fits your market strategy.
- Activate providers in minutes
- Bring your own provider contracts
- Choose the right mix for each market
The engine of a big provider. The attention of a partner.
We compete with the largest sportsbook platform providers. Unlike them, we have the capacity to listen, adapt and deliver exactly what you need.
- No rigid roadmaps.
- No vendor-driven priorities.
- No compromises between speed and precision.
An exact-fit sportsbook, assembled from proven parts.
Questions worth asking early.
Is this a turnkey sportsbook?
No. It deploys as fast as one, but it is assembled around your operation from proven modules instead of being shipped as a fixed product.
Can we keep our current player experience?
Yes. We reproduce your front end pixel-perfectly and migrate accounts and balances, so players see the same sportsbook.
What does Betradar gold certified mean for us?
The core of any sportsbook, accepting bets and settling them, runs like clockwork on our engine.
Can we use our own casino provider contracts?
Yes. Bring your own agreement and we connect it, or activate any of the 150+ providers already integrated.
Ready to change what's underneath?
Tell us what you run today, which teams need more control and what must remain unchanged for your players. We'll map the fastest credible route to a better sportsbook.
Book a platform review